Meet the Family & Team Behind PL Roofing & Remodeling

Eloy Pico is the CEO and Owner of PL Roofing & Remodeling, LLC, where he leads the company with a straightforward philosophy: homeowners deserve clear communication, honest guidance, quality workmanship, and a contractor who remains accountable from the first conversation through project completion.

For Eloy, PL Roofing & Remodeling represents much more than a roofing company. It represents his family, their reputation, and the responsibility that comes with being trusted to work on someone’s home. That responsibility influences the way Eloy approaches every part of the company.

His vision is to build a roofing and remodeling business where homeowners feel informed rather than pressured and supported rather than left wondering what happens next. Roofing can involve unfamiliar subjects — inspections, measurements, roofing materials, repairs, replacement, estimates, scheduling, warranties, weather-related damage, project documentation, and insurance-related information when applicable. Eloy believes a professional roofing company should help make these subjects easier for homeowners to understand.

As CEO, Eloy oversees the overall direction and continued development of PL Roofing & Remodeling. His leadership touches customer experience, operations, technology, estimating systems, marketing strategy, project standards, communication, administrative systems, team development, and long-term growth.

One of Eloy’s biggest priorities is continuous improvement. He continually looks for ways to improve how PL Roofing serves homeowners — from better inspections and estimates to improved online resources, digital tools, project communication, documentation, customer education, follow-up systems, and internal processes.

But growth is not the only objective. Eloy does not want PL Roofing to become so large or impersonal that homeowners stop knowing who is behind the company. His goal is to preserve the accountability and accessibility of a family-owned business as the organization continues developing. Customers should know that real people stand behind the PL Roofing name, and that the people making important decisions care about the reputation attached to the work.

For Eloy, success is not simply another completed roof. Success means a homeowner feels respected, properly informed, kept updated, treated fairly, confident in the quality of the work, and comfortable recommending PL Roofing to someone they care about.

Eloy believes that a company’s reputation is created one homeowner, one project, and one promise at a time. That belief continues to guide PL Roofing & Remodeling.

Yalexi Martinez serves as a Business Owner and the General Manager of PL Roofing & Remodeling, helping oversee the day-to-day management behind the company’s customer projects.

A roofing project touches many parts of a company at once — first conversations, inspections, estimating, scheduling, field crews, documentation, and follow-up. Someone has to make sure those parts work together. As General Manager, Yalexi helps coordinate the teams, systems, and daily routines that keep every project moving in the right order and every homeowner informed along the way.

Her responsibilities support general management, coordination between the office and the field, scheduling and workflow, internal systems and processes, administrative organization, and the communication that connects each department of the company.

As a business owner, Yalexi shares direct responsibility for the standard PL Roofing puts its name behind: organized service, clear communication, and a company that runs the way its customers deserve. Her work allows the rest of the team to stay focused on their own responsibilities, knowing the operation around them is organized and dependable.

Key responsibilities

• General management
• Office–field coordination
• Scheduling & workflow
• Systems & processes
• Administrative organization
• Cross-team communication
• Company organization
• Ownership accountability

Pedro Pico serves as a Business Owner and the Operations Manager of PL Roofing & Remodeling, bringing years of practical, hands-on experience to the field side of the family business. His knowledge has developed through many years around construction, roofing, repairs, installations, property improvements, and real-world project challenges.

Pedro brings practical judgment that can only come from hands-on experience. Plans and estimates are important, but construction does not always happen under perfect conditions. Homes differ. Existing construction differs. Roof systems age differently. Weather changes. Unexpected conditions can be discovered once work begins. Pedro’s experience helps PL Roofing evaluate those conditions and determine practical solutions.

As Operations Manager, Pedro helps turn what the company promises a homeowner into completed work at the property. His responsibilities help support field operations, project preparation, material coordination, crew communication, field conditions, installation, workmanship, quality control, jobsite problem solving, and project completion.

Pedro believes that quality must be considered throughout the entire project — it cannot simply be inspected at the end. Details involving preparation, installation, flashing, ventilation, materials, cleanup, and workmanship all contribute to the final result.

As Eloy’s father and one of the owners of the company, Pedro also helps carry forward the practical knowledge, work ethic, and standards that contribute to the family foundation of PL Roofing & Remodeling.

Key responsibilities

• Field operations oversight
• Field coordination
• Material coordination
• Crew communication
• Workmanship review
• Jobsite problem solving
• Quality control
• Project completion

Lilibenia Pico serves as a Business Owner and the Sales Manager of PL Roofing & Remodeling, helping lead the customer-facing side of the family business. Her approach begins with something simple: listen first.

Many homeowners contact a roofing company because they are dealing with an unfamiliar or stressful situation — roof leaks, storm-related damage, aging roofing materials, repairs, replacement decisions, pricing questions, scheduling, or project documentation. Lilibenia believes homeowners should feel listened to rather than pressured.

As Sales Manager, she helps guide initial customer conversations, homeowner relationships, sales organization, follow-up, service coordination, communication, and the overall customer experience. Her objective is not simply to make a sale — it is to create confidence. Customers should understand what PL Roofing is proposing, why it is being proposed, and what happens next.

As a business owner and Eloy’s mother, Lilibenia also helps preserve the values behind the family company. Homeowners who choose PL Roofing are trusting more than a business name — they are placing trust in the family behind it. Her relationship-focused approach helps PL Roofing preserve the personal attention and accessibility that distinguish a family-owned business from a large anonymous organization.

Key responsibilities

• Sales leadership
• Customer relationships
• Homeowner communication
• Follow-up
• Service coordination
• Customer experience
• Sales organization
• Family-business leadership

Anna Maria Pico supports Human Resources and Recruiting for PL Roofing & Remodeling, helping organize the people and internal processes behind the company’s daily operations — and helping find the right people to join the team.

A professional customer experience depends heavily on what happens behind the scenes. Customers may interact with representatives, inspectors, project personnel, crews, and administrative team members — but consistent service requires organized internal communication and clear expectations. Anna Maria helps provide that structure.

Her work supports recruiting and hiring, team onboarding, personnel coordination, internal documentation, communication, organizational support, professional standards, and team processes. As a recruiter, Anna Maria helps bring in people who fit the standards the family expects; as the company develops, Human Resources helps make sure those people understand their responsibilities and how PL Roofing expects its name to be represented.

Anna Maria supports a company culture built around respect, responsibility, communication, accountability, and professionalism. As Eloy’s sister and part of the Pico family, she understands that the people representing PL Roofing also represent the reputation connected to the family behind the business. Her role helps the company continue growing while maintaining a strong and organized internal foundation.

Key responsibilities

• Human Resources
• Recruiting & hiring
• Team onboarding
• Personnel organization
• Internal documentation
• Communication
• Professional standards
• Team support

Stephanie Pico serves as Office Administrator for PL Roofing & Remodeling, helping keep the administrative side of the company organized — the scheduling, documentation, records, and communication that every project depends on.

A roofing project generates a lot of moving pieces: appointments to schedule, documents to prepare, records to keep current, and questions that deserve a timely answer. Stephanie helps make sure those pieces stay organized, so the rest of the team can focus on inspections, sales, and the work itself.

Her work supports office organization, scheduling coordination, project documentation, recordkeeping, internal coordination between departments, and the administrative side of customer communication. When information needs to move between the office, the field, and the homeowner, Stephanie helps keep it moving in order.

Stephanie’s goal is an office that customers can feel — not because they see it, but because their appointments happen on time, their paperwork is in order, and their questions do not go unanswered. Organization behind the scenes becomes a smoother experience for every homeowner.

As Eloy’s sister and a member of the Pico family, Stephanie shares the company’s commitment to organization, communication, and treating each homeowner’s project carefully.

Key responsibilities

• Office administration
• Scheduling coordination
• Project documentation
• Recordkeeping
• Customer communication support
• Internal coordination
• Office organization
• Administrative support